Colored squares at the Aloft Boston Seaport District
March 2022
The coloured squares are an integral part of the Aloft hotel chain’s visual design. I had a glimpse of it during my visit at the Aloft Montreal Airport. But during my stay at the Aloft Boston Seaport District, I discovered a new representation of this distinctive concept.
Three-dimensional cube construction combining the colors of the visual concept and the brand logo.
Patterns of coloured squares on the walls and ceilings of the hotel’s common areas
